Do You Trust Your Customers? Do They Trust You?
It’s popular to claim that “trust is down.” Mostly, that’s true. It’s definitely true that trust in government in the US has declined. It’s a bit less true of big business, but not enough to be proud of. Edelman basically has it right: trust is broadly on the decline. This is mainly a business blog, so let’s […]
Trust & Leadership
Lisa McArthur, one of our esteemed consultants, tackles the topic of Trust & Leadership and provides practical, actionable steps you can take today to start improving both. — Into every leadership journey a little rain must fall. At some point, numbers start to head south; that key project begins to miss critical milestones. It happens […]
Trust, Inc.
Walgreens, the venerable (116 years old, second largest) US drugstore chain, has announced a new tagline as part of a new brand positioning strategy. No longer will it be “At the corner of happy and healthy” – the new mantra is “Trusted Since 1901.” Well. I wish Walgreen’s nothing but the best, and don’t doubt their […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.