Negotiation and the Short Term Performance Trap
The best short-term results don’t come from short-term management, but from longer term.
Trust, Conflicts of Interest and Death Bonds
Conflict of interest is the fuel that feeds trust issues of self-orientation.
Top Ten Things Not to Say in a Sales Call
Top Ten list of no-nos a salesperson should never say
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.