Call for Submissions for the October Carnival of Trust
Call for Submissions for the October Carnival of Trust
Customer Strategy? Or Strategy vs. Customers? Part 1 of 2.
Porter in HBR describes strategy as corporate competitive advantage; it’s not enough for a networked world.
Quarterly Earnings and the Addiction to Lying: Can Mattel Show the Way Out?
Massaging earnings has always been rewarded–but transparency may be worth a look instead.
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Build deeper trust with your clients and colleagues
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.