Trust Enablement
Alex Todd writes on trust.
Greed in the Social Networking Space
MySpace and FaceBook reflect dizzyingly fast plundering by greedy commercial instincts.
Tony Blair and the Subprime Mortgage Crisis–It’s the Basics
We like to think that tough problems require complex answers; but sometimes they require the basics.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.