Faking It Doesn’t Make It
The language of relationships rings hollow in a belief system based on the ideology of competitive advantage.
Saudi Prince Alwaleed: Tough on Trust
Prince Alwaleed, the world’s 13th richest man, believes deeply in trust and doesn’t hesitate to apply its principles.
December Carnival of Trust Accepting Admissions
December Carnival of Trust Accepting Admissions
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.