Digital and Analogue Social Networks and Pharma
Exploration of digital social networks can give insights into “normal” networks–like the relatiionship of pharma companies to their customers.
The Single Fastest Thing You Can Do to Increase Trust
The fastest trust-creating action is simple–answer phone calls and emails very fast.
How To Get Your Industry Regulated, in 6 Easy Lessons
the government doesn’t go looking for ways to regulate industries; but you can behave badly enough to ensure it will.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.