What Malpractice Suits Teach Us About Trust
Doctors’ apologies help cut malpractice costs–but only if their motives are clean.
Trust in Singapore
The unique mixture of cutures in Singapore is a force for successful collaboration in business.
Trust-based Selling Program June 19 in the Baltimore-Washington Area
I will be offering a special one-day open enrollment session of Trust-Based Selling on June 19 in Columbia, Maryland. Attendees will be capped at 25, and I’m announcing it first here. If you’d like to be more trusted by your clients and customers, if you’re tired of sales models that are seller-centric at heart, […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.