Madoff: Investment Fund, or Virtual Reality Game?
The Madoff scandal may be truly unique–more alike online gamers than investment management.
What’s the Market’s T/E Ratio Lately?
Financial and commercial markets depend not just on forecasts, but on trust.
LL Bean: Urban Myth or Rural Superstition?
Trusting people may be the best way to make them trustworthy; and it’s a business model.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.