Selling Without Making the Buyer Feel Sold (Part 2 of 2)
(This post was originally published in RainToday.com). In yesterday’s post, I suggested that most salespeople feel a tension between the felt need to sell, and the desire not to make buyers feel like they were being sold. There is a solution, I suggested, which parallels some characteristics of gifts. They create an obligation to buy, […]
Selling Without Making Buyers Feel Sold (Part 1 of 2)
How can you sell, but not make your buyers feel like they’ve been ‘sold?’ There is an answer.
Does Your School Trust Its Students? Do You?
School students’ rules sound a lot like sophisticated corporate values.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.
