The Bigger the Bank, The Lower the Customer Satisfaction?
That’s what seems to be the finding in this interesting study: Customers of the biggest banks in the United States are the least likely to believe their financial institution does what’s best for them as opposed to what’s best for the bottom line, according to a new report from Forrester Research. To put the rankings […]
February Carnival of Trust is Now Up!
For those unfamiliar, the Carnival of Trust is a monthly collection of the most compelling and thought-provoking posts dealing with the subject of trust within the blogosphere. Each month, the Carnival is hosted by an experienced blogger—who has his or her own strong ideas on the subject of trust. The definition and selection of which […]
Whom Can You Trust? How Can You Know?
A checklist for improving your decision-making about whom to trust.
Talk To Us
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
FIND OUT MORE
TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.