Handling the Risk of Trusting Others’ Motives
finding trust as a bilateral relationship
Competitive Theory and Business Legitimacy: BusinessWeek.com Article
Michael Porter has argued that business legitimacy has been lost. Charles Green argues that long-term thinking can restore it.
Trust, Obligation and Winter’s Bone
The movie theater audience provides a metaphor for Winter’s Bone, the film that’s showing; what do people owe other people?
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.