The Trust Reader Volume 6
Attached please find our July ebook, Volume 6 of the Trust Reader. The TrustReader series announces the publication of new articles on the Trusted Advisor website. This month’s issue consists of three marketing and strategy-related articles. We lead with a piece first printed in Businessweek.com about the changing view of strategy. Yesterday’s strategy was about […]
The Trust Reader Volume 6
Welcome to the July ebook, Volume 6 of the Trust Reader. The TrustReader series announces the publication of new articles on the Trusted Advisor website. This month’s issue consists of three marketing and strategy-related articles. We lead with a piece first printed in Businessweek.com about the changing view of strategy. Yesterday’s strategy was about competing–with […]
Top Trust Myths: 1 of 2: Trust Takes Time
Does trust really take all that long to build, and is it really so quickly lost? Turns out that’s a truism that may not be so true.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.