RapLeaf: A Tale of Naivete? Or Cynicism?
You may have noticed a bit of a kerfuffle in the press recently around a company called RapLeaf, and their relationship to personal data on the internet. Briefly, they are one of the few data collectors who identify names. The Wall Street Journal reported on them under the title “A Web Pioneer Profiles Users by Name.” […]
The Trust Equation eBook
Welcome to a special October edition of our monthly ebook. This issue is a call – and a guide – to action, and is all about putting the Trust Equation to good use. It’s filled with practical tips and hands-on advice we hope you find useful. And we invite you check out our new look […]
The Trust Equation eBook
Welcome to a special October edition of our monthly ebook. This issue is a call – and a guide – to action, and is all about putting the Trust Equation to good use. It’s filled with practical tips and hands-on advice we hope you find useful. And we invite you check out our new look […]
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Build deeper trust with your clients and colleagues
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.