Announcing eConsulting and eCoaching
Starting today, I am offering a direct consulting/coaching service – one-on-one with me personally, via email – to a limited number of people. Read more about the program at trustedadvisor.com/econsulting All the detail is contained at trustedavisor.com/econsulting, but here are a few FAQs: FAQs Q. How does it work? A. Up to one email interchange […]
Awarding Sales
A few weeks ago, I was included on a list as a Top 50 Sales & Marketing Influencer for 2012. I appreciate that. I’m going to put it on our website’s front page for a little while, and I want to thank the good people at TopSalesWorld.com who put together the list. I also want […]
Trust is Not Reputation
I trust my dog with my life – but not with my ham sandwich. That is but one of dozens of humorous ways to indicate the multiple meanings we attach to the word “trust.” It’s remarkable how good we are at understanding the word in context, given its definitional complexity. One interesting aspect of trust is […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.