Trust Quotes: Interview with Barbara Kimmel, of Trust Across America
I got to know Barbara and Jordan Kimmel some years ago when they were forming the initial idea for what became Trust Across America, an organization devoted to improving corporate trustworthiness. Barbara edited a book which is about to be published (November 1), called Trust Inc.: Strategies for Building Your Company’s Most Valuable Asset. This seems […]
Riding the Shark: Vanquishing Fear in Selling, Part 4 of 4: Shark-proof Your Selling
This is the final post in a four-part series on Fear in Selling. In the first part, I talked about the importance of dealing with fear in sales. In the second part, I wrote about the four types of fear. In the third part I talked about fending off the sharks of fear. In this last part I talk about […]
Riding the Shark: Vanquishing Fear in Selling, Part 3 of 4
This is the third article in a four-part series on Fear in Selling. In the first part, I talked about the importance of dealing with fear in sales. In the second part, I wrote about the four types of fear. In this part I’ll talk about solutions, and in Part 4 I’ll talk about Shark-proofing your market – how to replace […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.