Soul Trust
Would you pledge your immortal soul as collateral? Would you lend based on someone else’s soul?
Charles H. Green is founder and CEO of Trusted Advisor Associates LLC; read more about Charlie at http://trustedadvisor.com/cgreen/You can follow him on twitter @CharlesHGreen
Would you pledge your immortal soul as collateral? Would you lend based on someone else’s soul?
Supreme Court nominee Sotomayor repudiated herself about her ‘wise latina’ comment. She was smart to say so, but it was a forced lie.
The ideological knee jerk of markets vs. relationships is generally a red herring
Some associations talk a good talk; the question is, do they walk it?
Webinar Thursday July 23, sponsored by RainToday.com, at 2PM EDT
Just why it is that so many people agree on Cronkite’s uniquely high level of trust.
What happens when a seller feels disrespected by the buyer? If you’re a good seller, you ask what you did wrong. If not, you blame the victim.
Mark Twain supposedly said, “Everyone talks about the weather, but no one does anything about it.” These days, something like that is going on with trust. It’s the hot topic du jour; people feel intuitively that there’s something personally and economically powerful about trust. They’re right, of course. But then things get muddled. How do […]
Greetings, and welcome to this month’s ebook. To date, all the ebooks have been either the Trust Matters Primer (best of blog posts) or the Trust Reader (new articles). This month I’m using the ebook format to make a very special announcement—introducing our new four-part Service Offering. At Trusted Advisor Associates, we believe trust can […]
The July Carnival of Trust is now up for your reading (and viewing, and listening) pleasure. The Carnival is hosted this month by Adrian Dayton, who somehow lives the schizophrenic life of a lawyer who is social-media savvy. And his Carnival shows it. He comes up with some doozy negative examples of trust. I love […]
According to a recent Braintrust study on B2B selling, only 33% of sales reps consistently hit their targets. Whether that data point reflects inaccurate goalsetting or a need for upskilling, that’s a lot of rejection. Losing a sale is a challenge that sits squarely at the intersection of business revenue and personal psychology. While it […]
We often think of establishing trust in business relationships in sales-related roles. For instance, if I have a product or service, I will tell you how my industry knowledge and credentials will make it clear I am the person you should buy from. In short, you can trust me. I know everything there is to […]