Introducing the Trust Suite
Mark Twain supposedly said, “Everyone talks about the weather, but no one does anything about it.”
These days, something like that is going on with trust. It’s the hot topic du jour; people feel intuitively that there’s something personally and economically powerful about trust.
They’re right, of course. But then things get muddled.
How do you build trust? Is trust personal? Is trusting the same as being trusted? What makes for trustworthy organizations and institutions? How do you measure trust? How can you assess progress?
These questions are not addressed in the general public infatuation with trust; yet they’re important.
We believe trust can be taught. Our Four Part Trust Suite is the toolkit with which we answer these questions.
The Trust Services consists of four parts:
- Trust Diagnostics—measures of personal trustworthiness: the Trust Quotient, and the Trust 360 assessment
- Trust Roadmap—a diagnostic tool for measuring business unit trust
- Trust Workshops—Being a Trusted Advisor; Trust-based Selling
- Trust Coaching—deep learning, on real issues, in real-time, delivered just-in-time
Please take a minute and review our new Trust Suite of services
We don’t just talk about trust. We do something about it.
So, I get what you are offering, but unless someone has already identified a problem and named it "trust" don’t know why they’d reach out to your offer. I think your offer has three parts:
I think you need to make a point like that somewhere in the material, or maybe in front, and at the end.
The word "friction" keeps coming to my mind.Perhaps some folks who haven’t identified "trust" as their problem will have identified friction or lock-up in their operations – internal, with customers, with suppliers. Those who hadn’t yet had the experience of working in a high-trust environment won’t know how to value that in itself. Even the cynical and jaded might know how to value things working better, faster & with less noise in their operations.