Trusted Advisor

The Trust Matters Blog

Legal + Innovation = Matt Homann

Charlie Green and I were recently interviewed by Matt Homann of LexThink and the [non]billable hour blog on the subject of trust and the legal profession. Among other things, Matt wanted to know how lawyers can deal with difficult clients (is firing inevitable) and how to embrace non-traditional pricing models.

Rebel with a Cause

Matt joins Mike McLaughlin on the list of people Charlie suggested I follow on Twitter—and I’m once again grateful. Matt is a self-described Legal Thinker, Innovational Keynote Speaker, Creative Facilitator, and Dad.  He’s also the founder of LexThink LLC, a legal innovation consultancy (cool phrase!) that delivers conferences, retreats and workshops for lawyers and other professionals who want to get creative about growing their businesses and serving their clients better.  In 2009, Matt was named a “Legal Rebel” by the American Bar Association Journal.

Matt’s [non]billable hour blog posts are refreshing, creative, and provocative. I was hooked when I read his blog about using Haiku as a way to quickly develop an elevator speech that responds to the question, “What do you do?”

Other thought-provoking posts include:

Q & A

Matt asked us some challenging questions, including:

  • In this down economy, where clients seem more focused on price, does trust matter more or less than before?
  • How can lawyers leverage trust to embrace more collaborative pricing models, where risks and rewards are shared between client and lawyer?
  • If I’m a lawyer with a difficult client, what should I do?  Isn’t it just easier to fire them?
  • When should law firms start teaching Trust?
  • What specific advice do you have for solo and small firm practitioners with a general practice who feels compelled to take nearly every client who walks in the door?
  • What questions were you expecting and haven’t yet been asked about your new book, The Trusted Advisor Fieldbook?  How would you answer them? (Charlie answered, “Why don’t people trust lawyers?  And is it a bum rap?” I answered, “What one chapter would we advise people to read, if they could only read one chapter of the book?”)

Check out Matt’s blog post today to find out how we answered.

Connect with Matt on LinkedIn  and Twitter.

This post is written by:

Andrea P. Howe

Andrea Howe is a Principal with Trusted Advisor Associates LLC, and founder/CEO of BossaNova Consulting Group. Read more about Andrea at You can follow Andrea on Twitter @AndreaPHowe

For a free copy of the eBook "Selling to the C-Suite," email me, Charlie, personally and I'll send it along to you.

Filed Under: The Trusted Advisor Fieldbook

  • Howard Wolosky

    Nice to see a write-up about another recovering lawyer. As to value pricing, I wonder if I could trust a client to determine my fee after a completed engagement. As to dealing with difficult people, I recommend reading I’m Right, You’re Wrong, Now What?: Break the Impasse and Get What You Need by Xavier Amador. Loved that Matt’s site bio listed the occupation of Dad. In that role, I recommend Matt consider reading Tom and Pippo Make a Mess by Helen Oxenbury.

  • Andrea P. Howe

    Thanks for the recommendations, Howard. I’m intrigued by both I’m Right, You’re Wrong, Now What? AND the mess-making of Tom and Pippo!

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