Trusted Advisor Fieldbook Wins Gold Medal in Axiom Business Book Awards

We’re very proud to announce that The Trusted Advisor Fieldbook won the Gold Medal in the Business Ethics category in the 5^th Annual Axiom Business Book Awards.

More about that in a moment, but first: congratulations to the 69 medalists in all 21 categories. Check them out: it’s a powerful reading list. And thanks to the Jenkins Group for putting together the competition.

Trusted Advisor Ethics?

You may be wondering, why the Ethics category?

We didn’t set out to write an ethics book, nor will you find that word in more than a few places in the book. And yet we find the honor of that category to be deeply satisfying, and very appropriate.

To understand why, read this commentary on Aristotle’s Ethics:

[Aristotle says that] what we need, in order to live well, is a proper appreciation of the way in which such goods as friendship, pleasure, virtue, honor and wealth fit together as a whole. In order to apply that general understanding to particular cases, we must acquire, through proper upbringing and habits, the ability to see, on each occasion, which course of action is best supported by reasons.

Therefore practical wisdom, as Aristotle conceives it, cannot be acquired solely by learning general rules. We must also acquire, through practice, those deliberative, emotional, and social skills that enable us to put our general understanding of well-being into practice in ways that are suitable to each occasion.

Stanford Encyclopedia of Philosophy, introduction to Aristotle’s Ethics

Exactly.

We hoped to write a practical book, grounded in fundamental principles, that would integrate client and provider, profit and professionalism, seller and buyer, leader and team player. Trust, we have found, is an excellent proving ground for such an endeavor.

We are grateful to the Axiom Book Awards for apparently seeing things in a similar way.

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Many Trusted Advisor programs now offer CPE credits. Please call Tracey DelCamp for more information at 856-981-5268–or drop us a note @ [email protected].

Chris says:

March 20, 2012 at 7:55 am

I hope you put that award in a very special frame and exhibit it in a very special place. You guys are the experts in this field and justly deserve the award. A brilliant achievement.