Late in the year 2000, The Trusted Advisor was published. It was my first book (Galford’s too), and lead author Maister’s 3rd. We had high hopes for it–but so does every author.
It did well over the years. I think somewhere around senior associate level in accounting firms, 6th year associates in law firms, 5th year managers in consulting firms, some old partner takes the youngsters aside and says, “You should go read a book called ‘The Trusted Advisor.’ You’re ready to need it.”
And that’s not all. March 2011 was not a fluke. That number 7 ranking was in fact an increase from 2009, where it ranked #12–for the entire year 2009.
Today is typical: it ranks number 4,229 on Amazon’s all-book list as of 9PM. That’s pretty good for any business book, up against Harry Potter and Tina Fey. For a ten-year old business book, it’s quite unusual. Cialdini’s book on influence is of the same vintage, and does even better. And of course Steven Covey’s Seven Habits is a Monster.
But that is nosebleed territory company to be in.
I am humbled and honored to have co-authored The Trusted Advisor. I hope you’ll forgive me a little crowing about it, and I hope the upcoming Trusted Advisor FieldBook can achieve a fraction of its success.