The Trust Primer Volume 5

Greetings, and welcome to this month’s ebook. It’s been a cold and snowy February for many Trusted Advisor and TrustMatters readers; this is our contribution to warming things up, by stimulating the thoughtful brain cells. In this edition of the Trust Primer volume 5 we feature:

  • Fixing What Ails Main Street: Ethics, or Incentives?
  • Collaboration as a Strategy, Not a Tactic
  • Making a Referral by Transferring Trust

Get the Trust Primer volume 5 here

We welcome your comments, and wish you some ambient warmth to go along with your stimulated thought-centers.

1 reply
  1. Michael Holt
    Michael Holt says:


    I don’t understand… cold and snowy February?  Here in New Zealand, its plenty warm.  Actually its a little more humid than usual right now, so we need to move the fans closer.  As I type this, the cicadas are singing, the blue sky outside beckons and its good to be alive.

    A bit off topic, I know… but you do have a worldwide readership Charles.  One might say that its always summer at Trusted Advisor!  🙂


    Best wishes (and feel free to contact me when you’re vacationing in NZ)

    Michael Holt


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