The First Carnival of Trust

Carnival of Trust logo

Welcome to the First Carnival of Trust.

I’ve been very gratified by the quality of the posts I had to choose from. It’s not easy to pick just ten, but that’s what we promise you—the ten most interesting, provocative, thoughtful blog postings within four broad categories of the subject of trust: Advertising and Influencing, Sales & Marketing, Leadership & Management, and Strategy, Economics & Policy.

Of course, interesting/provocative/thoughtful are subjective categories—but that’s the fun of it too. You can discern my angles and add your own pinches of salt.

I’ll be hosting the first few carnivals (first Mondays of the month) as a shakedown cruise; thereafter the Carnival of Trust will be hosted by some great bloggers with their own tastes and points of view.


Trust in Advising and Influencing Logo

At the intersection of truth-telling and sincerity, Penelope Trunk talks about the fine art of giving compliments. There is much at stake…

We (including Trust Matters) often speak of trust as a noble form of connection, finding common ground between otherwise-different people. But what about trust as simply favoring those who are most like us? What’s the difference between trust and racism? Thoughtful analysis, as always, from David Maister at Passion, People and Principles.

Trust In Sales and Marketing Logo

The paradox of trust is never more evident than in sales. The best way to sell is to stop trying to sell. Natalie Ferguson at Simple and Loveable explains how it works in The Anti-Sales-Pitch.

Twenty-five years ago, Johnson & Johnson made the world’s best investment in PR. That wasn’t their intent in responding to the Tylenol poisoning incident; but it was one of the effects. Leon Gettler explains why in Six Rules to Avoid PR Disasters

The link between brands and trust is strong. Jonathan Schwartz, CEO of Sun Microsystems, explains why dependability—the idea of a promise—is mere table stakes for a brand. The real power of branding is that it’s “a cause that gives definition to the ill-defined.”

Confidentiality? Competitive intelligence? Need-to-know? When it comes to important information, what’s the right default stance: treat information as secret, or make it easily available? Carmine Coyote at Slow Leadership explores the cost of excessive secrecy.

Speaking of Jonathan Schwartz, how many CEOs write their own speeches? Draft their own articles? Write their own ad copy? Not too many. So are blogs any different? Luis Suarez at ELUSA explores the question.

Trust in Strategy, Economics and Politics Logo

The I/B/E/S database tracks stock analysts’ recommendations. Researchers tracked the period 1993 – 2002—twice; once in 2002, and once—with corrected data—in 2004. By 2004, about 15% of the data had been “corrected” by securities firms. Wanna guess if there were any patterns to the ex post facto corrections by Wall Street? Mike DeWitt at BusinessPundit is shocked—shocked!

Some writers have suggested that business school cheating scandals highlight the dark side of collaboration—that it’s hard to distinguish from cheating. Rob, at BusinessPundit, is having none of it. Decide for yourself.

Speaking of Tylenol—what happens when you do everything you can possibly imagine to prepare for a difficult situation—and life still throws you a curveball, and you get skunked again. Michelle Golden at Golden Practices explains why the folks at Intuit must have been going to school on J&J’s response.

0 replies
  1. Shaula Evans
    Shaula Evans says:

    Congratulations on launching the carnival, Charlie.

    I have just spent an educational morning clicking through and reading all the posts.  It is reassuring to learn that there are so many people out there, across the globe, who care about the issue of trust,

    I was also delighted to find a both familiar names I already enjoy and also to discover several new writers whom I look forward to reading more of.I have the same kind of grin on my face today as I do when I receive a new edition of Granta in the mail.

    Best wishes on the continued success of the Carnival of Trust, and thank you for facilitation the cross-conversation,


  2. Mike DeWitt
    Mike DeWitt says:


    I am shocked to be included in the illustrious company of these other fine entries!  They were all well worth the time to read.

    Looking forward to more,


  3. Michelle Golden, Golden Practices
    Michelle Golden, Golden Practices says:

    Charlie, thank you so much for creating a carnival on this very critical (and yet often left unaddressed) subject. I’m pleased that your carnival, as all the work you do, brings ‘trust’ the attention it deserves and keeps it front of mind–count me as a loyal carnival follower. I’m very surprised and honored to be featured in your inaugural post among these brilliant people’s insights. Thank you so much.


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