Trust and New Media: Request for Favorite Stories

I’m giving a talk in a few days to a large software company about trust and new social media.  I want to use examples to demonstrate the power of social media to increase trust–and to destroy it.

I’ve got several, but would love to hear from you.  What are some examples of trust creation or destruction involving new social media that you consider to be important, archetypal, paradigmatic (or any other big impressive adjective)?

Please add your stories via comments below: it could be a really interesting list we all could benefit from.

Thank you!

To Twitter or Not to Twitter: The Only Top Ten List You’ll Need

I’ve been twiddling with Twitter for a number of months. Only now I’m ready to get into it with both feet. If you’ve been following me on Twitter at cgreen23 or at trustedadvisors, please make the switch over to my new twitter account, CharlesHGreen.

Now: why should you care?

If you’re not a user, Twitter probably looks narcissistic to you. Why in the world should you want to read what thousands of other people are eating for breakfast? Answer: you shouldn’t, and you don’t have to. Nor does anyone else want to hear that stuff from you either.

The good news is, you can listen, or not, to anyone you want. And you can talk, but others will decide to listen to you, or not. It’s a (very) free market of ideas.

Twitter does a bad job of explaining itself in its invitation for users to state what’s going on. The real power of Twitter as I’ve come to see it is a new form of search, a new vehicle for relationship development, and a new form of promotion. And the last is least.  Or, if you prefer, twitter is the new email.  Or chatroom.  Or texting.  Or social network.  It’s a bit of all that.

Here are my top reasons to Twitter  (in ascending order of importance):

Charlie Green’s Top 10 Reasons to Twitter

10. To find out what all the buzz is about and who’s following Michelle Obama’s twitter account

 9.  To promote your name

 8.  To tap into current events well before the blogs pick it up

 7.  To do an incredibly fast, pointed, search that returns 1 paragraph answers

 6.  To find out perspectives about an issue–don’t forget to try Twitter Search

 5.  To aggregate information that people who like you would be interested in

 4.  To establish your own brand by coming up with a distinctive profile of information you offer up

 3.  To provide your followers with high quality information of use to them

 2.  To find 5-6 thought leaders you admire, and easily follow what they say, and what their followers say

 1.  To make new acquaintances who help you learn, grow, and do business with.

But don’t just listen to me. Here are some other, more experienced, Twitterers on the subject. If you want to decide whether and how to get into this, here’s a pretty good list to help you:

Top Ten List of Others’ Top Ten Reasons to Twitter

  1. Brian Critchfield’s Why Should I Use Twitter?
  2. Chris Brogan (from two years ago) on 5 Ways to Use Twitter for Good
  3. Business Week’s How Companies Use Twitter to Bolster Their Brands
  4. Guy Kawasasaki’s How to Use Twitter as a Twool
  5. Darren Rouse’s 9 Benefits of Twitter for Bloggers
  6. Lee Lefever’s Twittering for 1 Year – a Retrospective
  7. David Lee King’s Why Use Twitter?
  8. Sharon Sarmiento’s The Top 5 Ways Smart People Use Twitter
  9. Chris Brogan again (because he’s the King of Tweet, that’s why) on 50 Ideas on Using Twitter for Business
  10. Wikipedia on Twitter

And you won’t believe how much faster (most of) this might have been on Twitter.

Oh, and that twitter address again is CharlesHGreen.