Paint by Numbers Management

Ten days ago, the Wall Street Journal headlined HP’s boardroom clash between no-longer-chairman Patricia Dunn and Director Tom Perkins. It’d be a great made-for-TV movie.There’s venture capitalist and Silicon Valley…

Faking Trust

Today's issue of The Wise Marketer suggests that corporate honesty will be the number one key alternative marketing trend for 2007. Here's how they put it: "While marketers are constantly…