One of Harvard Business Review’s all-time best-selling articles is Ted Levitt’s “Marketing Myopia.” It sold 850,000 reprints from its 1960 publication to Levitt’s death earlier this year. Re-read today, it…
I want to make sure to get tactical and practical every few posts. This is Tip #27, but I'm publishing it first, out of sequence, because I think it's so…
Ronald Reagan, speaking of diplomacy and the Soviet Union, famously said, "trust—but verify." The statement never made sense to me (except as politics). If you're going to resort to verification,…
Ten days ago, the Wall Street Journal headlined HP’s boardroom clash between no-longer-chairman Patricia Dunn and Director Tom Perkins. It’d be a great made-for-TV movie.There’s venture capitalist and Silicon Valley…
Today's issue of The Wise Marketer suggests that corporate honesty will be the number one key alternative marketing trend for 2007. Here's how they put it: "While marketers are constantly…
I had my hearing tested the other day. The examiner told me that with a minor low-end exception, my hearing was quite good—“excellent for my age,” she added (which brought…
I attended my 30th reunion at Harvard Business School 2 weeks ago. I learned some trivia; e.g. the only student from the prior year (class of 1975) who took his…