What the Pharmaceutical Industry Must Do to Regain Trust
The pharma industry knows it has a trust problem, but making negative headlines in major business publications means its response strategy has to be judged a failure.
Digital and Analogue Social Networks and Pharma
Exploration of digital social networks can give insights into "normal" networks--like the relatiionship of pharma companies to their customers.
The July Carnival of Trust
The Best Blog Posts On Trust, Monthly
How Marketing Can Destroy Sales Trust
When marketing overwhelms sales, the results are bad--for all concerned.
How the Pharmaceutical Industry Can Increase Trust
Pharma treats ethical issues differently; and it shows in customer relationships