What the Pharmaceutical Industry Must Do to Regain Trust Posted by By Charles H. Green January 28, 2008 The pharma industry knows it has a trust problem, but making negative headlines in major business publications means its response strategy has to be judged a failure.
Digital and Analogue Social Networks and Pharma Posted by By Charles H. Green December 10, 2007 Exploration of digital social networks can give insights into "normal" networks--like the relatiionship of pharma companies to their customers.
The July Carnival of Trust Posted by By Charles H. Green July 2, 2007 The Best Blog Posts On Trust, Monthly
How Marketing Can Destroy Sales Trust Posted by By Charles H. Green June 7, 2007 When marketing overwhelms sales, the results are bad--for all concerned.
How the Pharmaceutical Industry Can Increase Trust Posted by By Charles H. Green May 23, 2007 Pharma treats ethical issues differently; and it shows in customer relationships