Is Selling Too Hard? Maybe You’re Doing It Wrong
Most salespeople love athletic metaphors. For example, consider these well-known maxims: No pain, no gain The harder you try to hit the ball, the worse you do. Note – these two platitudes…
Day 4 of 5: Trust-based Business Development in a Recession: Principle 3, Long-Term and Relationship Focus
In a recession, the most important trust and business development principle is to remember to take a long view; precisely what most people don't do.
Trust-based Selling in the Real World: Bruce Abbott
A fine-woods carving shop in San Francisco shows us how to be successful using trust principles.