The Trust Matters Review: Inaugural Edition

In August, we announced the end of the Carnival of Trust, the monthly round-up of articles on trust launched here at Trust Matters and subsequently compiled by an all-star cast of guest hosts on their own blogs. Since then, we’ve been working on how to highlight some of the best online writing about trust for you in a brand new way. (Think of it as the Carnival of Trust 2.0.)

The Trust Matters blog team reads extensively through the latest writings on trust every month.  Many of the articles that aren’t discussed on the blog wind up in Charlie Green’s Twitter feed, and sometimes there are still great articles left over.

So we’re spotlighting our top picks every month from our current trust research here in the Trust Matters Review, starting today. Trust plays a critical role in so many areas of business: leadership, sales, branding, performance–look closely and you’ll see how much trust matters. No matter why you’re interested in trust, we hope you’ll find something useful here.

The Trust Matters Review: Inaugural Edition (September 2010)

Mark Schnurman of the New Jersey Star-Ledger discusses current trends in employee loyalty and trust–and it’s scary stuff.

Digital Analyst Brian Solis explores the interplay of trust and online privacy concerns with Facebook and Twitter.

In an opinion piece for the Philadelphia Tribune, Millennium 3 Management president A. Bruce Crawley wonders if African Americans trust too much.

James L. Heskett, Harvard Business School professor emeritus, asks: Is profit as a ‘direct goal’ overrated?

Chris Brogan, president of New Marketing Labs and co-author of Trust Agents, asks Aaron Smith how he convinced people to trust him enough to buy cars from him online.

Don Peppers (pdf) of Peppers and Rogers Group discusses Amazon, Google and Apple as models of trustworthy business.

Dov Seidmen, Founder/CEO of LRN, explains why apologies can’t be anonymous.

Maraia’s Rainmaking Blog  divulges The Maraia Rule for Relationships (and what to do if you can’t follow the rule).

Columbia Business School professors Paul Ingram and Michael Morris discuss why business relationships take longer to establish in China than in the United States.

Martha Mangelsdorf, senior editor at MIT Sloan Management Review, notes a study which reveals the secret of customer service rep effectiveness.

Edelman president and CEO Richard Edelman weighs in on social responsibility vs profits.

Brooke Harrington, Associate Professor of Economic Sociology at the Copenhagen Business School, shines a light on the high self-orientation off corporate elites.

Thus ends the inaugural Trust Matters Review.  Let us know what you think, and if you’ve read an article that deserves inclusion in next month’s Trust Matters Review, leave us a comment here, or through the Trust Matters Review submission form.