Are You Worthy Of Your Clients’ Trust?
Most salespeople will agree – there is no stronger sales driver than a client’s trust in the salesperson. Further, the most successful route to being trusted is to be trustworthy – worthy of trust. Faking trust is not easy – and the consequences of failing at it are large. But is it possible to know […]
Want Clients to Trust You? Try Trusting Others
Establishing trust is not a one-way street. Trust takes risk. And that risk doesn’t just come from your clients taking a leap of faith when you hand them a proposal and a firm handshake. To build trust, especially with your clients, YOU have to take the risk too. So, you want your clients to trust […]
The Problem With Lying
We learned in grade school not to lie (probably just a bit after we’d already learned how to lie – sometimes you have to know a vice before you can see the virtue that counteracts it). But even if we learned it – the lesson didn’t seem to stick. (Check daily newspaper headlines). As we […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.