Coke, Green Tea and Trust
Enviga Coke Green Tea EGCG marketing caffeine
Trust Tip 72: Write Your Next Proposal with the Client
Trust sales proposal selling
Stock Options Abuse: Jail or Restraining Orders?
Which is a better deterrent to crime: jail sentences, or restraining orders? We normally apply these sanctions against perpetrators of domestic violence, or robbery. But what about the scandal du jour—endemic stock option abuse? Which is a better deterrent to stock options abusers: prison sentences, or structural reform around corporate governance? The latest twist in […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.