Coke, Green Tea and Trust
Enviga Coke Green Tea EGCG marketing caffeine
Trust Tip 72: Write Your Next Proposal with the Client
Trust sales proposal selling
Stock Options Abuse: Jail or Restraining Orders?
Which is a better deterrent to crime: jail sentences, or restraining orders? We normally apply these sanctions against perpetrators of domestic violence, or robbery. But what about the scandal du jour—endemic stock option abuse? Which is a better deterrent to stock options abusers: prison sentences, or structural reform around corporate governance? The latest twist in […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.