Why Modern Sales is so Anti Trust
The traditional view of sales pits salesman against customer; it’s a view that’s past its time.
How Too Many Legal Contracts Are Costing Business
The more complex business gets, the more complexify contracts. It’s beginning to seriously choke the economy.
A Marketing Company that Gets It on Trust
Unit7 builds a marketing campaign that requires their staff to know the issue first hand.
Talk To Us
THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
FIND OUT MORE
TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.