Outsourcing Loyalty, and other Oxymorons
When business talks about relationships, all too often it comes out sounding mechanical. Even oxymoronic. A few examples.
Lawyers Overdrawn at the Trust Bank
Criminal defense attorneys and DAs used to work together in a network of favors–a
Re-Engineering Michael Hammer’s Legacy
Michael Hammer, the father of re-engineering, was a great thinker; but some of this thoughts are being misused.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.