Trust as Risk Mitigation Strategy
Trust is often thought of as soft; but trust mitigates risk, and better than the usual ‘hard’ approaches.
Trust in the Online Dating World
Trust, truth-telling, and the rules of romance.
Trust Lessons from Independence Day in Small Town USA, 2009
The Fourth of July is a unique event in small town America; a certain kind of trust is on high display.
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.