Salespeople aren’t taught transparency, but need to learn it.
Author Archive for: tracey
About Trusted Advisor Associates
This author has yet to write their bio.Meanwhile lets just say that we are proud Trusted Advisor Associates contributed a whooping 46 entries.
Entries by Trusted Advisor Associates
To turn the tide on sputtering revenue numbers, sales organizations ratchet up pressure on sellers to hit targets. Many will seek a fool-proof formulaic antidote. The more scientific it feels, the more control it gives over success–or so they presume. Some swear by sales benchmarking. Landslide Technologies’ SFA (sales force automation) application ensures you can […]
The obvious costs and benefits hide the critical relational aspects of value in the buying decision.
Sometimes “free” can be the beginning of good customer relationship.
The economy has a silver lining – greater customer focus. Will it last?
Short term opportunism can have long term reputational and trust costs.
Recent Blog Posts
- Want a (Better) New Year’s Resolution for 2022?January 3, 2022 - 11:32 am
Some years ago I wrote about a “Better New Year’s Resolution.” It was pretty good, if I do say so myself. For years I tried to improve on it, and never could. I finally stopped trying. Here it is again, not-so-new-and-improved, but still pretty good, I think. What do you think? My unscientific sampling […]
- Pain Is Inevitable, Suffering Is OptionalNovember 18, 2021 - 10:24 am
I recently listened to Howard Stern’s interview with (Sir) Paul McCartney. One part stood out. Howard asked Paul about multiple instances where John Lennon had been cruel towards McCartney; didn’t he feel treated unfairly, hurt, resentful, Howard asked? Paul essentially replied that no, that was just John being John, that once you accepted that as […]