Transparency and Selling
Salespeople aren’t taught transparency, but need to learn it.
This author has yet to write their bio.Meanwhile lets just say that we are proud Trusted Advisor Associates contributed a whooping 46 entries.
Salespeople aren’t taught transparency, but need to learn it.
To turn the tide on sputtering revenue numbers, sales organizations ratchet up pressure on sellers to hit targets. Many will seek a fool-proof formulaic antidote. The more scientific it feels, the more control it gives over success–or so they presume. Some swear by sales benchmarking. Landslide Technologies’ SFA (sales force automation) application ensures you can […]
The obvious costs and benefits hide the critical relational aspects of value in the buying decision.
Sometimes “free” can be the beginning of good customer relationship.
The economy has a silver lining – greater customer focus. Will it last?
Short term opportunism can have long term reputational and trust costs.
Have you counted how many questions you ask in your typical client meeting? Do you find yourself carefully crafting the “perfect” question sequence before every sales call? Are your meeting notes filled with question frameworks rather than real insights? If so, you may be suffering from Question Obsession—a condition that’s quietly sabotaging your client relationships […]
There’s no denying that trust is a critical differentiator for success. Companies with high-trust cultures outperform their peers in productivity, innovation, and employee retention. Yet despite significant investments in ethics training and corporate value statements, many organizations struggle to cultivate genuine trust. The reason is simple: while trust can be taught, it will wither unless […]