Transparency and Selling
Salespeople aren’t taught transparency, but need to learn it.
This author has yet to write their bio.Meanwhile lets just say that we are proud Trusted Advisor Associates contributed a whooping 46 entries.
Salespeople aren’t taught transparency, but need to learn it.
To turn the tide on sputtering revenue numbers, sales organizations ratchet up pressure on sellers to hit targets. Many will seek a fool-proof formulaic antidote. The more scientific it feels, the more control it gives over success–or so they presume. Some swear by sales benchmarking. Landslide Technologies’ SFA (sales force automation) application ensures you can […]
The obvious costs and benefits hide the critical relational aspects of value in the buying decision.
Sometimes “free” can be the beginning of good customer relationship.
The economy has a silver lining – greater customer focus. Will it last?
Short term opportunism can have long term reputational and trust costs.
I just bought a car. The last time I bought a car from a dealer was over 20 years ago, and it was a horrendous experience. Based on that experience, I never would have expected to use car buying as a positive example of trust. But the salesman I met last month, Frankie at CarMax, […]
Some years ago I wrote about a “Better New Year’s Resolution.” It was pretty good, if I do say so myself. For years I tried to improve on it, and never could. I finally stopped trying. Here it is again, not-so-new-and-improved, but still pretty good, I think. What do you think? My unscientific sampling […]