Entries by Ago Cluytens

How To Become A Trusted Advisor: 5 Surprisingly Common Myths About Trust

A big Trust Matters welcome to Ago Cluytens, whose guest blogpost follows. Ago is not only a sales expert, but also a past buyer of B2B and consultative services–he has worked both sides of the sales street. Ago is also Practice Director EMEA for RainGroup, a highly respected sales training, consulting and research organization. Ago’s comments are based […]

The Crisis of Confidence in Selling: Dialogue with Ago Cluytens and Charlie Green

(This post is written jointly with Ago Cluytens, and will appear jointly on both our sites.) Ago: Recently, Charles H Green (I get to call him Charlie) and I had a heart-to-heart about three seismic shifts that are completely changing the way buyers and sellers relate. Even though we live on different continents and have […]