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Recent Blog Posts
- When to Offer a Low PriceNovember 23, 2015 - 6:00 am
Last week, we talked a bit about pricing low to get the sale – and how that is not always the best option. But when is it okay to offer a low or lower price? There’s always an exception (or two) to every rule out there. So, if you want to know a bit more on when […]
- And the Winner Is Low Price. Wait – No…November 16, 2015 - 6:00 am
It’s a time-honored business strategy – low prices. Michael Porter codified Low Price as one of three generic competitive strategies, but it’s not like it wasn’t already commonsense in every business culture. Still, it’s remarkable to see the over-reliance on this particular strategy in our “modern” times. Which leads me to ask: Just what is […]