You can’t lead without trust

Your success as a leader will always be based on the degree to which you are trusted by your stakeholders—whether you are a business developer, account manager, salesperson, project manager, program manager, unit leader, team leader, client relationship manager, C-level executive, consultant, or manager. Being trusted is a leadership quality that is neither cyclical nor faddish nor role-bound.

The Trusted Advisor Fieldbook is a practical guide to being a trusted advisor for leaders in any industry. In this hands-on successor to the popular The Trusted Advisor, you’ll find answers to pervasive questions about trust and leadership—how to develop business with trust, nurture trust-based relationships, build and run a trustworthy organization, and develop your trust skill set.

Put this fieldbook to work and you’ll be someone who earns trust quickly, consistently, and sustainably—in business and in life.

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Charles and Andrea cut to the chase on trust—the one thing you can’t lead without. They have provided us with a hands-on, state-of-the-art look at building trust, which is the essential component for becoming valued leaders to our teams and true business partners with our clients.

– Gary S. Jones, Chief Human Resources Officer, Grizzard Communications Group

This is an extensive and in-depth collection of practical tools and exercises that will help anyone improve his or her ability to earn trust. A major contribution.

– David Maister, author The Trusted Advisor, with Charles Green and Rob Galford

Everyone talks about being a 'trusted advisor,' but few people have real science behind it. Green and Howe have got experience, data and perspective; they don't shy from the really difficult tasks in client relationships. They bring practical, tactical expertise to the ideas already developed in The Trusted Advisor and Trust-based Selling

– Mark Hawn, Managing Partner, Accenture

There are few who dispute the value of increasing trust. The question always comes down to ‘how?’ This book offers practical, hands-on advice on how to build trust with others. It’s clear the authors have years of experience on the topic. They provide tremendous insight into an increasingly important attribute of the 21st century workplace.

– Ross Smith, Director of Test, Microsoft Office Lync

Charles and Andrea have dramatically changed the way consultants in my unit think about relationships. They have introduced a new vocabulary, mental models, and behaviors. I am confident that their Trusted Advisor Fieldbook will further accelerate the growth of our talent with this easy to use and comprehensive set of tools, models, and exercises. I know I too will be referencing the Fieldbook on a regular basis to reflect and hone my consulting skills.

– Leif Ulstrup, CSC, President, Federal Consulting Practice

The groundbreaking book TheTrusted Advisor has been hugely influential. Now Charles Green and Andrea Howe have taken the ideas further and fleshed them out with a wealth of practical advice. For anyone whose business is based upon trust (and what business isn't) this book is essential reading.

– Neil Rackham, author SPIN Selling

Leaders and aspiring leaders understand the central importance of trust-based relationships. The Trusted Advisor Fieldbook is a practical guide for leaders at all levels in building and maintaining relationships with clients and colleagues. Success requires this critical asset

– Jim Quigley, former CEO of Deloitte Touche Tohmatsu Limited

This book is a really valuable resource for anyone who needs to sharpen their trust building skills – and who doesn’t? It’s packed with practical tools and ideas. Charles and Andrea have produced an important and usable contribution by making trustworthiness measurable, and enabling people to identify and address their own gaps. I have found these concepts of great value in any situation where you need to improve trust.

– Matt Nixon, VP Organisation Effectiveness, Royal Dutch Shell

When The Trusted Advisor published in 2000, I called it a brilliant and practical book. The Trusted Advisor Fieldbook is even more practical—and instructive—on how to develop trustworthiness, both in yourself and your organization.

– Tom Peters, coauthor of In Search of Excellence

Charles Green has spent much of his business career applying his considerable intellect to the science and discipline of trust. This understanding is combined with practical methods in The Trusted Advisor Fieldbook. These ideas and techniques have transformed the way I and our company approach prospects, clients and work.

– Michael Colacino, president, Studley

Trust will always be an important part of business (and life!), but Charles Green and Andrea Howe have put this book in your hands at the most important time. Get into this book, absorb the lessons, then live them. Your business might depend on it.

– Chris Brogan, president, Human Business Works, co-author of Trust Agents