Trusted Advisor

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There's a science to building trust – and we wrote the book.

Manage Trust

Manage Trust

Improve Trust

Improve Trust

Being Trusted Advisors

What: 1-2 day workshop to help professionals move from vendor to trusted advisor.

Who: Accountants, lawyers, entrepreneurs, account managers, alliance partners, financial planners, corporate staff.

Why: Clients accept your advice readily and seek you out. You gain referrals and stronger client retention. You'll find yourself more at ease, and more effective.

Read more here

Trust-based Selling

What: 1-day workshop for salespeople in complex B2B businesses and selling intangible products and services

Who: Salespeople and sales managers, business owners, entrepreneurs, technical people who work with customers

Why: Higher closing rates. Less price resistance. Increased client retention. Lower cost of sales. More repeat business. Long term relationships.

Read more here

Trust-based Leadership

What: 1-day workshop for frontline and middle managers in leadership roles.

Who: Team leaders, group managers, project leads, virtual team members, collaborators

Why: Greater ability to influence others. Closer team alignment. Increased innovation. Stronger working groups. Faster delivery on commitments.

Read more here

Our Blog: Why Trust Matters

Trust-based Selling, the Advanced Course

Charles H. Green | May 23 | 1 comment

I had lunch the other day with Jack S., a client from 5 years ago. At the time, Jack managed... — Read More

Most Recent Article on Trust

The Five Levels of Customer Focus

Charles H. Green | May 23

Trust Tips Video Series

Trust Tip #14
The Single Biggest Sin in Sales

See all Trust Tips videos

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Featured Now: Our latest Release!

The Trusted Advisor Fieldbook
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Recent Blog Posts:

Charles H. Green
Trust-based Selling, the Advanced Course

Charles H. Green | May 23 | 1 comment

Charles H. Green
When You Can't Get No Respect

Charles H. Green | May 14 | 5 comments

Charles H. Green
When Being Trustworthy Isn't Enough to be Trusted

Charles H. Green | May 01 | 4 comments

Recent Tweets:

@Mike_Kunkle

Hey @CharlesHGreen your post on only half of things being true... excellent! http://t.co/mkKVzfNKn8 #sales

Apr 15

@EmanuelDerman

Nicely summarized. “@mattyglesias: ICYMI, this morning’s Reinhart and Rogoff reply was lame: http://t.co/OzqMI7Xa9D”

Apr 26

@chrisbrogan

You should know @CharlesHGreen - the master of trust.

Apr 17

What We're Reading:

Charles H. Green

The Evolution of Cooperation

Robert Axelrod

Charles H. Green

The Better Angels of Our Nature

Steven Pinker

Charles H. Green

Systems of Survival: A Dialogue on the Moral Foundations of Commerce and Politics

Jane Jacobs

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