Trust Tip Video: The Two Most Trust Destroying Words

What are the two most trust-destroying words? An interesting enough question by itself; but even more interesting is just why these two words carry such toxic power.

To learn both the words, and the source of their negative effect, listen to this week’s Trust Tips Video: The Two Most Trust-Destroying Words.

And for more information on this week’s Trust Tip Topic, you might also enjoy reading this blogpost.

If you like the Trust Tip Video series, and you like our occasional eBooks, why not subscribe to make sure you get both? Every 2-4 weeks we’ll send you selected high-quality content. To subscribe, click here, or go to


Many Trusted Advisor programs now offer CPE credits.  Please call Tracey DelCamp for more information at 856-981-5268–or drop us a note @ [email protected].

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  1. […] Then in business school, we are taught that if customers don’t trust you, you need to convince them you are trustworthy – partly by insisting on our trustworthiness.  You can’t protest enough for that to work: in fact, guess the Two Most Trust-Destroying Words You Can Say. […]

  2. […] When I started doing more video, I asked Chris Brogan, and he had some great recommendations. But I didn’t want to spring for another camera; why not try the iPhone, I figured. Someone must make tripod mounts for the iPhone. […]

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