The August Trust Matters Review

Trust Equation

David Heath writes about how changes to conditions of service destroy trust between companies and clients. “We have a relationship based on Trust and Understanding; we don’t trust them, and they don’t understand us.”

Kenneth C. Davis writes about times in America when there was even less public trust, and less hope than there is today, then asks and tentatively answers the question of how trust can be restored.

Eric D. Brown discusses what makes someone a professional.  And though he never uses the word trust, I’d say professionalism is about trust.  Recognizing a professional means recognizing who you can trust.

Mark Smiciklas presents an infographic showing the eight keys to online trust.  Succinct, visual, hits most of the trust equation points and makes them specific.

The Soderquist Center posts a video satire of trust building.  Also of smarmy office environments.  Ouch.

Rob Goffee and Gareth Jones write about that cliche, the trust deficit, noting that trust indices are at historical lows.  They note that democratic capitalism requires trust, and that low trust could, literally, destroy our way of life.  But is “authentic leadership” really the key?

Marriage therapist John M. Gottman‘s new book on marital trust reveals the key to a successful marriage and which couples are more likely to divorce.

Barbara Kimmel quotes experts (including Trust MattersCharles H. Green)) on the linkage between reputation, trust and sustainable business. See who you agree with.

Mike Henry has 11 ways to build trust within your team. He starts off by comparing trust to oil. Oil?

Geoffrey James on 9 lies corporations tell.  “Every corporation tells at least some (of these lies)”.  My favorite is the first, “employees are our most important asset.”  If a corporation is lying all the time, who can trust it? Or them?


The Trust Matters Review highlights the best articles and posts on trust our research has turned up in the last month.

For a live stream of our trust research, follow our team on Twitter: @CharlesHGreen, @AndreaPHowe, @StewartMHirsch, and @SandyStyer.

If you’d like to share a great article about trust, let us know on Twitter or in the comments here.

For more links to outstanding articles on trust, see: