Starling Flocks and Organizational Trust

How do you build trust in your team or organization?

A lot of the “conventional wisdom” is that it must be a concerted effort, led by the Office of the CEO. I’ve written about this before, suggesting that the best way to create a trust-based organization is not to work solely at the organizational level (outside in), but (heavily) at the personal level (inside out).

Here’s another approach to the same question. Have you ever seen footage of the amazing phenomenon known as a murmuration of starlings? Unless you are lucky enough to have seen it yourself, check out this video.

Thousands of starlings fly in ever-morphing patterns, like a brilliant jazz improvisation with a thousand musicians. The birds fly in perfect synchronization, so much so that they resemble a distinct organism responding collectively in the moment to an ever-evolving plan.

Kind of like a truly trust-based organization, in which every employee instinctively behave in just the right way, in every situation, with everyone singing from the same hymnal.

What’s Going On Here?

It’s tempting to believe that there is a single “starling leader of the pack,” one bird who choreographs the entire show, one whom everyone follows implicitly, and without whom the entire show could not take place. Kind of like the conventional wisdom about establishing trust in an organization. Tempting–but demonstrably not true.

Instead, each bird is genetically encoded with a few basic rules of the flock; things like “if your neighbor turns right, left, up, or down, do the same.” And of course, being birds, none of this is conscious. But it works, gloriously.

An ingenious programmer named Craig Reynolds wrote a program called Boids to simulate the behavior of starlings (see it here). Notably, he did not program the flock from a top-down CEO-driven perspective; instead, each Boid operated from a very few behavioral rules; more of a bottoms-up approach. And it works; check it out.

But We’re Not Boids!

The top-down CEO-driven approach to organizational trust has a few implicit assumptions. One, that desirable behavior must be led and/or incentivized, preferably from “the top.” Two, that rules have to be conscious and cognitive. After all, we’re not Boids.

But hold on; actually, we’re a lot more like Boids than the top-down model might suggest. All of us as individuals have innate senses of things like fairness and trust. We are accustomed to behaving in reciprocating ways (responding to our fellows). All of that is at best semi-conscious, and not requiring leadership initiatives. It’s natural to our human (and animal) natures.

So, how do we get our trust initiatives to end up looking like a successful murmuration of starlings? Through top-down initiatives developed by smart strategy and OD consultants, with layers of principles, metrics, incentives and competency models?

Or by unleashing, bottoms-up, something that is already innate in us? Certainly that approach benefits from leadership and encouragement; but not in the ways we usually think.

Leadership of things like organizational trust doesn’t come from intellectually polished programs and initiatives served up by leaders like a corporate set of Ten Commandments. Instead, it comes from leaders who role-model trusting and trustworthy behavior, and by so doing, encourage people to do what they already know how to do: to be honest, transparent, vulnerable, collaborative, other-focused.

There’s room for both approaches, top-down and bottoms-up. But the bottoms-up approach doesn’t get anywhere near the respect it should. Rather than crafting elegant corporate initiatives, we should all learn to emulate the starlings. It ain’t all that hard; like the starlings, we already kind of know how to do this.

Unleash the murmuration of trust!

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