Social Media: The End of Friends? Or the Beginning of Friendship?
Remember all those curmudgeonly quips about how online “friends” were cheapening the real thing? How the Facebook generation was mistaking true friendship for the faux, virtual kind? Can we finally lay all that to rest? Who’s Kidding Whom? People with a thousand LinkedIn connections, 2,000 Facebook friends and 10,000 twitter followers are perfectly aware that […]
Short Yardage vs. the Long Game: The NFL’s Fumble
Would you risk your company’s reputation in an attempt to save what amounts to 0.16% of your annual revenue? The owners of the NFL franchises have spent decades building the league’s reputation as a trustworthy, venerable institution – with a lot of success. Now, literally in the blink of an eye, the NFL has risked its […]
If Trust in the Media is Down, is that Bias? Or Paranoia?
Trust in the Media is Down. Again, still, more. Gallup is out with a new poll, showing that 60% of the US population “have little or no trust in the mass media to report the news fully, accurately and fairly.” Strikingly, 58% of Democrats indicate a “great deal or fair amount of trust” in mass media – […]
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THE TRUSTED ADVISOR FIELDBOOK
The pragmatic, field-oriented follow-on to the classic The Trusted Advisor. Green and Howe go deep into the how-to’s of trusted business relationships—loaded with stories, exercises, tips and tricks, and deeply practical advice.
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TRUST-BASED SELLING
“Sales” and “Trust” rarely inhabit the same sentence. Customers fear being “sold” — they suspect sellers have only their own interests at heart. Is this a built-in conflict? Or can sellers serve buyers’ interests and their own as well? The solution is simple to state, hard to live—and totally worth the effort.
THE TRUSTED ADVISOR
This classic book explores the paradigm of trust through the filter of professional services. It is a blend of thought and practice, clear ideas and practical suggestions, and it has found a place on many professionals’ working bookshelves.