Trusted Advisor Consultants

The trust programs—Trust-based Selling™, Building Trusted Advisors, Leading with Trust, and Trust Coaching—are delivered by a small group of officially certified Associates. Successful trainers, consultants and coaches in their own rights, they bring experience and judgment as well as deep training in the Trusted Advisor frameworks and programs.

We believe that building trust-based business relationships is the single best route to corporate and personal success; and that this truth is becoming more relevant in an inter-connected world.

Four principles drive our approach to trust-based relationships.

• they focus on the customer—for the sake of the customer
• they focus on the medium-to-long term, and the relationship more than the transaction
• they presume collaboration, not competition
• they default to transparency, except where illegal or injurious to others.

We have Associates domiciled in the US (Eastern seaboard), and Asia-Pacific (Australia), with a range of capabilities. Click below to meet them.

Andrea Howe - Andrea is a gifted speaker, facilitator, and instructor who has planned and/or executed hundreds of off-sites, workshops, focus groups, presentations, training events, and keynote speeches on topics such as: team leadership, performance coaching and feedback, collaborative problem solving, negotiations, influence, conflict management, facilitation, consulting, and presentation skills.

Charles H. Green - Founder and Principle of Trusted Advisor Associates, Charles H. Green is a speaker and executive educator on trust-based relationships and Trust-based Selling in complex businesses. He is author of two books and many articles, primarily focussing on trust in business.

Mark Slatin - Mark, founder and Principal of True Colors Consulting, spent 25 years in the corporate sales world before beginning his own firm to teach salespeople to incorporate trust. He has his own service offerings in the sales process arena, but has teamed up with Trusted Advisor Associates to offer Trust-based Selling®.

Stewart Hirsch - Stewart is an intuitive and strategic coach and instructor, helping hundreds of professionals increase business and enhance executive development through individual and group programs and custom designed facilitated workshops for firms and conferences.

Trip Allen - Trip Allen is founder and director at Egyii and has over 25 years of successful sales experience in Fortune 500 technology companies and in the sales learning & development field, throughout Asia Pacific and the US. He has worked with hundreds of salespeople and thousands of clients and understands the importance of relationships and trust in business. Trip is the Trust-based Selling® and Trusted Advisors agent for Singapore and Asia.