Recent Blog Posts
- Are You Selling to Vulcans?May 22, 2017 - 6:01 am
Nowhere am I so desperately needed as among a shipload of illogical humans. –Mr. Spock in ‘I, Mudd’ The iconic Mr. Spock from Star Trek was half-Vulcan, half-human. It’s the former we first notice in Spock – Vulcans are governed entirely by logic and rationality, unencumbered by emotions. But it’s his human heritage that takes Spock from […]
8 Ways to Make People Believe What You Tell ThemMay 15, 2017 - 6:00 amHow do you get people to believe you? It sounds like a simple enough problem. In business, most of us – implicitly, if not explicitly – have one answer (or at most, two). That answer is to prove it with data; and to look polished and confident while doing it. Particularly in complex, B2B services […]