Through the science or through intuition, most of us realize that selling to our current customers is the easiest and most profitable way to sell, and to do this you need a trust-based relationship with your customers.

If your relationship is based on trust, not transactions, clients will recognize your genuine interest in helping them. They’ll understand that you’re providing guidance for making decisions which are right for them, not forcing them to buy from you. In return, customers will show their appreciation by buying, disproportionately, from you.


  • Maintain open channels of communication with customers that they’re eager to use, without any expectation of closing a sale
  • Stay top of mind when customers want something, need advice or just want some support
  • Generate increased sales naturally as a by-product of having trusting relationships