Trust Matters, The Podcast: Stepping Up To The C-Suite Client (Episode 4)

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This is the newest of Trust Matters, The Podcast! Listeners submit their personal questions about professional relationships, trust, and business situations to our in-house expert Charles H. Green, CEO, Trusted Advisor Associates.

Today a listener asks: “How come pitching the C-Suite is so different and difficult? How do I adjust my strategy?”

Do you want to send your questions to Charlie & Trust Matters, The Podcast?

We’ll answer almost ANY question about confusing, complicated or awkward business situations with clients, management, and colleagues.

Email: [email protected]

We’ll be posting new episodes every other Tuesday.
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Explore the Trusted Advisor Ebooks Library

The stakes are high when you are dealing with C-level executives, and the challenges of
selling to the executive level are unique. Discomfort, fear, and a need to make the sale at all costs are all common experiences, and all impede your ability to lead with trust. Set yourself apart from others competing for executives' attention with How to Sell to the C-Suite.

Building trust is an ongoing journey, and, like any journey, it is best taken with preparation and the skills and tools we need not only to survive, but to thrive along the way. Use this survival kit, chockablock with how-to's, practical tips and successful trust-building ideas to take stock of where you've been and plan what you need to build trust that thrives. Trust Relationship Survival Kit.

Riding the Shark – Conquering Fear in Selling. Check out our eBook, loaded with insights and action steps on how to get back in the selling water, without fear.

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Trust Matters, The Podcast: Stepping Up To The C-Suite Client (Episode 4)

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