Vanquishing Fear in Selling

“Just when you thought it was safe to go back in the water …” as the old saying goes. What does that have to do with sales? Fear. All kinds of selling involve some fear. Some more than others. Addressing your fears means taking risks. And there’s no trust without taking risks.

Fear separates you from your customers, makes you behave in narrow ways, lowers the value you can add and in a thousand ways cuts your sales effectiveness.

In this eBook, you’ll learn about:

  • the Four Sharks of Fear;
  • The Four-Step Shark Repellent to vanquish your fears of selling;
  • The Five Key Ways to vanquish the sharks of fear in selling.

Until you can shark-proof your selling, you’ll always sub-optimize … you’ll always be afraid to go back in the water.

But guess what? Riding the shark produces better sales than fleeing them.

So join me and learn how to Ride the Sharks.

Just fill out the form at the right for access to our free eBook, Riding the Shark.

As a bonus, you’ll also receive a complimentary subscription to our bi-weekly newsletter, TrustedAdvice. You can always unsubscribe … but I hope you don’t. I like to think you’ll find the content I offer humorous, engaging and insightful.