How do you become a trusted advisor?


“Talk is cheap,” as the old saying goes, but when you are trying to build business relationships, you had better be able to show that your words have value.

In a world where self-proclaimed “experts” dominate the internet, the media, and many business situations, you need to stand out as trustworthy – whether you are the CEO, a departmental manager, or an external vendor trying to sell a product or system. You need to build trust to make it into the inner circle and to be viewed as a credible source of information.

Trustworthiness is not a vague quality. People look for signs that you are reliable in ways such as:

  • You deliver on small promises. Building satisfaction along the way also builds credibility for your “Big Reveal” when you complete the project.
  • You are on time. Even if you are super busy, you show this client that your time with them is important.
  • You speak their language and pick up the jargon they may use.

In their book The Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust, authors Charles H. Green and Andrea Howe show how trust results from intimacy – intimacy that does not take a lifetime to build. In this eBook – excerpted from the book about building trust – they offer 15 high impact, fast payback actions based on the four principles of Credibility, Reliability, Intimacy, and Other-Orientation.

To make the book a useful guide to relationship success, the authors show you how combinations of different actions can produce different results in your audience. They even offer scripts to guide you in building trust. Once you internalize the message, you can change the specific words to reflect your style and personality.

Looking for ways to build genuine, legitimate relationships with others? This eBook will help you learn to cultivate a foundation of trust in business and personal relationships.

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