While We’re in Book Promotion Mode…

In case you hadn’t noticed, we’re now in heavy book promotion mode. The Trusted Advisor Fieldbook has recently published and we want the world to know about it.

What We’ll Be Talking About

We’ll be posting about media mentions. We’ll be posting about our posts that appear as guest blogs at other sites. We’ll be posting interviews with other authors and bloggers, live and recorded. And we’ll provide links to archived interviews, audio and text.

We hope you’ll share our enthusiasm. We’re excited, of course, and want to get it into as many hands as possible. We believe in our message and we believe that this book is a great tool that will help people gain and master trust.

Trust is more important than ever right now and we want to help people be net drivers for increased in trust in the business world and beyond.

Why We’re Saying This

We want to provide value in our blog posts, and know that event promotion per se isn’t necessarily of interest to you. We hope to keep it interesting by focusing on others; meantime, you can help promote the trust theme.

Because here’s the bottom line. We suffer these days not from too much trust, but from too little – in our politics, our institutions, our businesses, and our lives. We need to do two things better:

• Be more trustworthy
• Be more willing to trust others.

The better we get at these two tasks, the easier and better things get done. And getting things done is good for the economy.

And getting better at trusting and being trusted is good for the soul and for the body politic.