TRUST MATTERS
keynotes
Transform your audience in an hour
A powerful keynote does more than inform—it ignites change. When you bring trust to center stage, you give your audience permission to work differently, think differently, and connect more deeply with the people who matter most to their success.
The right moment
for the right message
Whether you’re hosting 50 people or 5,000, keynotes are perfect for:
- Leadership retreats seeking to shift organizational culture
- Sales meetings focused on client relationships and business development
- Annual conferences looking to inspire and challenge
- Team gatherings building momentum for change initiatives
- Industry events exploring the future of professional relationships
Our keynotes are available both in-person and virtually, typically running 45-60 minutes to maximize impact without disrupting your event schedule.
What a Trusted Advisor keynote can do for you
Motivate new habits that build deeper client relationships.
Build a platform for change grounded in trust principles.
Challenge people to think differently about selling, leading, and advising.
What makes our keynotes different
Practical, not just inspirational.
Our speakers don’t just talk about trust—they give your audience tools they can use immediately. Every keynote is grounded in the research-based frameworks from our Trusted Advisor book series, including the Trust Equation and Trust Creation Process.
Tailored to your goals.
We work with you to understand your organization’s specific challenges and opportunities, then craft a message that resonates with your audience and advances your objectives.
Delivered by practitioners.
Our speakers have decades of real-world experience in professional services, sales, and leadership. They’ve lived the challenges your audience faces and know what actually works.
Learn from preeminent thought leaders
keynote topics
That very special business relationship is not just a catch-phrase. If present, it transforms business relationships for both parties in actionable and measurable ways. Trusted advisor relationships get more done, faster, at less cost, and with qualitatively better results. Trusted advisors’ advice is taken; their client retention rates go up; and their impact is broad. Trusted advisors have mastered some skills, but also some mindsets. The Trust Equation, and the process of trust creation are distinct ways to achieve both.
Your audience will learn about the benefits of trusted advisor status, and how professionals can achieve it. Examples, practical steps, and a Top Ten list of actions they can take are provided.
There is no more effective sales tool for a seller than the trust of the buyer. That’s a bold statement, but true; trust can trump price, cost and even past relationships. Sellers who are trusted can not only generate insights, but get them accepted. Trusted sellers can deal with timeframes beyond the transaction. They are granted access to ideas and perspectives well beyond the rest of the crowd. Sellers who understand trust quickly develop answers to all customer objections. Short-term results quickly improve, because they are based on long-term benefit to customers.
Your audience will learn about the power of sellers who are trusted, the five-step process for establishing trust in the sales process, answering the Six Toughest Questions, and principles for creating trust in all sales situations.
Leadership, we’ve been taught, is something done by leaders—uncommon individuals with charisma and vision, who can get out front and take charge. But the world has changed. It’s no longer about leaders and followers—it’s about managing horizontal relationships. With outsourcing, strategic alliances, task forces, virtual teams and changing organizations, the critical leadership skills are no longer command and control—they are trust and influence. The leader of the future knows how to achieve coordinated action by those over whom they have no direct authority.
Your audience will learn about this new role of leaders, and the need for broader distribution of horizontal leadership skills in today’s organizations. Find out how horizontal leaders lead with trust.
An organization based on trust is one whose people are trustworthy, know how to trust others, and has a reputation for both. Such organizations are distinguished by low employee turnover and high customer retention. They are flexible in the face of change, because they know how to operate from principle. They are profitable because doing business with trust is both efficient and effective. And they are run not by metrics and processes alone, but by clearly articulated and commonly held principles.
Your audience will learn about the benefits of trust-based organizations, and the Four Virtues and Four Values that underlie their success. Find out what it takes to have an organization that trusts, is trustworthy, and is trusted.
What audiences are saying
Being a Trusted Advisor keynote results:
Net Promoter Score of 98 | Topic Coverage: 98 | Speaker Knowledge: 98
“Truly, becoming a trusted advisor includes an essential dose of empathy beyond technical knowledge. Often we want to get it right, solve, or help, while the best approach is to listen and enable. Few words or the right questions are worth much more than big answers!”
“She exceeded expectations. Besides confirming she has knowledge about the subject, she showed she applies it in practice, giving examples from her day-to-day and leading the presentation so that everyone felt comfortable expressing themselves and asking any type of question—it was incredible.”
“I liked the session because it could be applicable to many situations in both personal and professional contexts.”
Ready to energize your event?
We’d love to understand your organization’s needs and explore how a keynote can support your goals. Pricing varies based on your specific requirements and speaker selection.