Trust Is Built

from the Inside Out

Do your customers trust your firm? Do your employees trust your leaders? Key questions. Yet many studies are showing that the long-term trends for answers to both questions are increasingly ‘no.’

We have a clear point of view on this issue: you increase corporate trust from the inside out—not from the outside in. The answer lies not in better corporate communications, branding, or even values statements. Instead, it lies in creating an organization in which employees trust and are trusted by each other and by all their stakeholders.

How to do that? In a world that is increasingly horizontal and networked, the old vertical skills of command-and-control leadership are becoming less relevant. Leaders must learn the skills of influencing people over whom they have no direct control—through creating trust.

Trust-based leaders, like trust-based organizations, are those who trust and are trusted in all their relationships.

Signature Workshop: Leading with Trust