Charles H. Green, Author at Trusted Advisor Associates

Trust Inc.: Strategies for Building the Trust Asset – Chapter 1

By Charles H. Green November 13, 2013

This is an abridged version of the opening chapter – "The Business Case for Trust" – of the just-published Trust, Inc.: Strategies for Building Your Company's Most Value Asset. The…

Applying Trust Principles to Pricing

By Charles H. Green November 11, 2013

Let’s get tactical. Friend Mark runs a small coaching business, mainly by himself. He focuses on an intersection of personal and business development issues: helping people get unstuck. The usual approaches to…

Trust But Verify? Ask Angela Merkel About That

By Charles H. Green October 25, 2013

Trust is a subject full of wise-sounding sayings that often just reflect muddled thinking. "Trust takes time" is one such case. Another is that trust can be destroyed in an instant.…

The Future: Is it Utopia, or 1984? Review of The Circle and The Age of Context

By Charles H. Green October 14, 2013

George Orwell's famed 1984 was written in 1948 – 36 years ahead of the title's date. The movie 2001: A Space Odyssey was written in 1968 – 33 years ahead of its title.…

Trust Quotes: Interview with Barbara Kimmel, of Trust Across America

By Charles H. Green October 7, 2013

I got to know Barbara and Jordan Kimmel some years ago when they were forming the initial idea for what became Trust Across America, an organization devoted to improving corporate trustworthiness.…

Riding the Shark: Vanquishing Fear in Selling, Part 4 of 4: Shark-proof Your Selling

By Charles H. Green October 3, 2013

This is the final post in a four-part series on Fear in Selling. In the first part, I talked about the importance of dealing with fear in sales. In the second part,…

Riding the Shark: Vanquishing Fear in Selling, Part 3 of 4

By Charles H. Green September 30, 2013

This is the third article in a four-part series on Fear in Selling. In the first part, I talked about the importance of dealing with fear in sales. In the second part,…

Riding the Shark: Vanquishing Fear in Selling, part 2 of 4

By Charles H. Green September 26, 2013

There are many ways to think about sales and selling. You can focus on value propositions, sales processes, sales management, motivation, techniques, and models. In this blogpost series, I focus…

Riding the Shark: Vanquishing Fear in Selling. Part 1 of 4

By Charles H. Green September 23, 2013

This is the first of a four-part blogpost series. In Part 2, we'll discuss the 4 types of fear. In Part 3, I'll go over how to fend off the…

Why Trust In Our Institutions Is So Low

By Charles H. Green September 9, 2013

The headlines, surveys and news stories are everywhere. Trust is down – in world leaders, in legislatures, in financial institutions, doctors, even religious leaders and educators. It is very, very…